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United Way of Southeast Alaska is
trustworthy.
Thank you! Your role as a volunteer leader for the 2007 United
Way Campaign is vital. Not only can you help the people in your
community get the food, shelter, health care, counseling and
education they need, you can also help your co-workers and
organization make a difference in the community.
You’ll have the responsibility for collecting pledges that will
help support 38 partner agencies that are helping thousands of
people in Juneau and Southeast Alaska. It’s a big responsibility and
we hope you will consider it an honor. It’s your creativity and
energy that help make the campaign a success.
- Run the Campaign in your organization or department.
- Enlist the endorsement and support of your CEO/managers. Ask
them to speak at employee meetings or to send out a letter.
- Recruit a team of co-workers to work with you to plan and
carry out your campaign strategy.
- Organize a kick-off rally or meeting.
- Send reminder flyers or emails.
- Contact United Way to arrange a training or presentation.
- Collect and tally pledge forms; turn them into the payroll
department and United Way.
- Recognize and thank your donors and volunteer committee/team
members.
This year, United Way of Southeast Alaska will recognize and
celebrate organizations that achieve 80% participation among
employee donors, as well as challenging all employees to
thoughtfully consider increasing their overall donations by 10%.
- Learn the facts about the United Way Campaign
- Make your own gift first
- Ask others to give
- Say thank you!
Click here to open a
printer-friendly copy of these steps.
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STEP
1: Learn the facts about
the United Way Campaign |
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If you know the facts about the United Way
Campaign you will be more confident, more
comfortable and much more effective when you
invite people to give.
If you still have questions about the United
Way Campaign after reading this guide, contact
Kristin Mahle at 463-5530.
The United Way Campaign is an annual campaign
that supports community health and social
service agencies that meet established criteria.
The campaign allows employees to “give where
they live,” through payroll deduction.
You accomplish so much with your United
Way gift: With just one gift your
generosity has genuine community impact. A few
minutes of your time can mean better lives for
many people throughout Juneau and Southeast
Alaska.
You control where your gift will go:
All employees have the right to contribute or
not contribute to the United Way Campaign. The
choice is yours. Through your designation, you
ensure that your donation goes to meet those
needs that you feel are most important. You may
indicate your choice by writing the code numbers
of up to five agencies in the boxes provided on
your pledge form. Except for documented expenses
for the operation of the campaign and
uncollected pledges, all contributions are
distributed as designated.
Payroll deduction lets you help all year
long: Payroll deduction is the key to
substantial giving by letting you spread your
giving out all year long. Payments made through
payroll deduction begin on the first pay period
in January and are made according to your
instructions on the pledge form.
Low fundraising costs: Approximately
17% of the funds raised by United Way of
Southeast Alaska are spent on office and
fundraising expenses. Nationwide, the standard
percentage for fundraising expenses is 25% of
funds raised. Because this cost is so low, every
dollar you pledge goes a very long way toward
helping others.
The spirit of giving is voluntary: Any
contribution you make should be freely given.
United Way strongly discourages and works to
eliminate coercion of any kind in the
solicitation process.
For more information about the
United Way Campaign, see
Ten Facts about United
Way of Southeast Alaska, and
Frequently Asked Questions,
in this handbook. |
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STEP 2: Make your own
gift first |
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You’ll discover that making your contribution
before you ask others to give shows you believe
in what you are doing. It will make it easier
for you to invite others to give to United Way. |
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STEP 3: Ask others to
give |
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One of the best ways to tell people you work
with about United Way is to speak to them at a
meeting. It provides a standard message to many
employees while reducing the time it takes to
conduct the campaign. You might ask to be placed
on the agenda of a scheduled meeting, invite
employees to a special meeting, or schedule a
potluck or other informal event with food as a
focus of the gathering. Check out the Workplace
Campaign Ideas section on the right hand
column of this webpage.
You can request a speaker from one of the
United Way member agencies by calling the United
Way office at 463-5530. When you conduct the
meeting, make sure that pledge forms are
available. If a group meeting is not possible,
talk to individuals one-to-one about the
benefits of the United Way Campaign. This also
gives you an opportunity to answer questions and
address concerns.
Remote job sites and different work shifts
may prevent direct contact. In this case, you
are the best judge of the way to make contact.
Strive to achieve contact with all the employees
in your group so that every one has an
opportunity to participate.
Keep in mind, United Way of Southeast Alaska
will recognize and celebrate organizations that
achieve 80% participation among employee
donors. Tell your fellow workers that broad
participation in the campaign is the key goal.
What do you say?
Remember three things and you’ll do a
very effective job:
- Personalize your comments
- Talk about payroll deduction
- Ask for a contribution
Personalize your comments
Talk about one or more of the charities
with which you have had personal experience.
Share the story of someone you know who
was helped by a United Way agency.
Tell them at least 83 cents of every
dollar collected will be forwarded to the
agencies.
Tell them their gifts will help thousands
of people who really need help.
Talk about payroll deduction
Encourage a payroll deduction because it
is an EASY way to give. (It will also
usually be larger than a cash gift).
Talk about how a small amount from each
paycheck translates into a large gift that
will help many people in different ways.
Ask for a contribution
Once you’ve finished your talk, ask for a
contribution and be ready to help donors fill
out pledge forms. Signatures of donors are
required only for payroll deduction
authorization.
Give the donor the pink copy of the
completed pledge form. The yellow copy goes to
your payroll department. |
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STEP 4: Say “Thank
You”! |
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Share information
Report regularly about the progress of
your workplace campaign, thanking those who
have pledged already.
Put it in writing
Send “thank you” letters (signed by your
CEO) to each donor. Leave a thank you note
on donors’ desks or make a personal call to
show your appreciation.
Celebrate your achievement
At the conclusion of the campaign,
celebrate your organization’s generosity at
a group meeting with an announcement,
snacks, and applause!
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