Although parents and caregivers of young children understand that the early years in a child’s life are the most important, many parents are not sure how to encourage early learning or feel they do not have time to do what it takes to help their child succeed in school. Many communities are concerned about the increasing number of children coming to school unprepared. For example, in Southeast Alaska, 30% of children entering kindergarten do not possess the basic literacy fundamentals necessary to learn.
In response, United Way of America partnered with the Ad Council, Civitas, and Families and Work Institute to create Born Learning, an innovative public engagement campaign that helps parents, caregivers and communities create quality early learning opportunities for young children.
Born Learning is designed as a tool for long-lasting community change that supports young children with three main goals:
AWARENESS: Providing important information about how young children learn.
Born Learning includes nationwide public service announcements – television, radio and print ads and targeted billboards – in both English and Spanish. These PSAs communicate that everyday moments can easily be turned into quality early learning opportunities for young children.
EDUCATION: Providing easy, fun action steps that parents, grandparents and caregivers can use every day.
Educational material provided by Born Learning makes it simple and easy for parents, grandparents, informal caregivers and professional child care providers to find out about, understand and apply the latest research to help children come to school ready to succeed. This material helps parents make learning fun and take advantage of everyday moments.
ACTION: Providing a visible platform for public policy and action.
Born Learning puts research-driven products – along with tools and templates for education and outreach – into communities through a national grassroots network that’s creating innovative ideas to help local children. United Way of Southeast Alaska supports mobilization efforts that helps our communities' early learning efforts, provides tools, templates and training, along with more intensive national support for targeted communities or states.
Our goal is to inspire everyone who impacts young children to make the best possible decisions to boost school readiness. And we aim to give each of them the tools to make long-lasting community change.
Visit Born Learning to download educational material and find a Born Learning campaign near you.